Luxury retailers: Are you short changing your customer?
This entry was posted on 06/08/2019.
The finest ingredients are often sold to the nearest gram, but with a non- Trade Approved scale you could be short changing your customer.
Luxury and high quality goods require the highest service and accuracy, particularly in sales of consumables such as caviar, the finest coffee or charcuterie.
How valuable is an accurate weight?
Does weight really matter in luxury consumables is the real question. Baristas believe that the perfect shot of the finest coffee should be between 7-9 grams for a single and 14 - 18 grams for a double shot. Coffee houses are one of the most competitive and saturated industries. This means taste and quality is integral to repeat custom. Fine coffee dispensed at different weights can be crucial the overall customer experience, making the smallest gram difference extremely valuable.
Caviar is the best example of cost per gram. A single gram of rare sturgeon caviar is worth £30, this £4 more expensive than the current cost of 18ct gold.
It's the Law
There isn't just your customer base to consider - it's the law. Any goods sold on the basis of weighed must be weighed with a Trade Approved Scale. Not to mention with prices so high for luxury items, you want to ensure your customer is receiving exactly the quantity they are paying for.
The NAWI directive states that for commercial sales requiring the determination of price on the basis of mass for the purposes of direct sales to the public and the making-up of pre-packages - are required to have trade approved scales.
Are you Trade Approved?
It is startling how many businesses selling luxury consumables simply do not know that they are required to use trade approved scales. At Marsden we take the headache out of trade approval and have a variety of options to make sure you are fully compliant and keeping your customers happy.
The B-400 is a sleek compact scale that allows for an accuracy of 1g. IP67-certified and portable, this scale is splashproof and ideal for a multitude of industries. At only £195 with regular service options this is the most cost effective method of weighing for your supply chain.
There is no 'one size fits all' for Trade Approved scales. We have a range of scales available for your needs. Click HERE to find out more.